Google Tag Manager for 3rd party tracking
Promotions and campaigns FAQ section:
Google Tag Manager for 3rd party tracking

Regarding the 3rd party tracking function within the restaurant admin panel this can be used by online marketing professionals & agencies to receive tracking data within the Google Analytics and/or Facebook Pixel platforms.

Within this section, the Google Tag Manager integration can be enabled, which allows the online ordering system to be connected to the Google Analytics and/or Facebook Pixel platforms.

Google Tag Manager is a free tool that makes it easy for marketers to add and update website tags — including conversion tracking, site analytics, re-marketing, and more—with just a few clicks, and without needing to edit the website code. 

For a general overview on how Google Tag Manager works you may check the links below:

https://support.google.com/tagmanager/answer/6102821?hl=en

https://www.bounteous.com/insights/2016/02/15/what-google-tag-manager-and-how-does-it-work-google-analytics/?ns=l 

Therefore the Tag Manager acts as a middle-ware between the ordering system and the Analytics or Pixel platforms

For a detailed guide on how to install the Tag Manager with Facebook Pixel access this link.

For a detailed guide on how to install the Tag Manager with Google Analytics access this link.