Promotions and campaigns – overview
Promotions and campaigns FAQ section:
Promotions and campaigns – overview

Promotions (promo engine)  | Kick-starter | Autopilot Selling

The restaurant website’s potential is enhanced by creating attractive promotions for food clients, be they discounts, free item offers, first buy promos, re-engagement, and so on. By making promo deals, the food clients will spend more per order and order more often.

Within our system, there are three modules that allow you to create, edit and distribute promotions to food clients, all connected by an overruling logic that will make your work fast and easy, without the need for prior knowledge of marketing.

Please find below an overview of these – what is their purpose, where they are located, how they work, and where you can see the results.

Promotions (promo engine)

The promo engine has a basic version for free in which only one promotion can be active at a time. The free version contains 7 templates:

  • % discount on cart
  • % discount on selected items
  • Free delivery
  • Buy one, get one free
  • Fixed discount amount on cart
  • Payment method reward
  • Get a FREE item

The advanced promo engine offers 6 additional templates:

  • Meal bundle
  • Buy 2,3,… get one free
  • Free dish or discounted item as part of a meal
  • Fixed discount amount on combo deal
  • % discount on combo deal
  • Meal bundle with speciality

The advanced promo engine is a subscription-based service that costs 19 USD/month/restaurant/location (account). It allows you to run multiple promotions at the same time and it gives you access to several, more complex promo templates that are not available in the free module. 

How to create a promotion 

To create a promotion for your restaurant, go to Admin -> Marketing -> Promotions -> Your promotions. Then, click on “Add promo deal” to create a new promotion.

The “Add promo deal” button takes you to a list where you have to choose the type of promotions you want to offer.  Let’s say you want your first promo to be a “% discount on cart”. Click “Next” to start customizing the promotion.

Once you have gone through all the steps of the promo setup, you can go back to Admin -> Marketing -> Promotions -> Your promotions to preview a promotion, enable/disable a promotion, see the number of times it has been used, duplicate or delete it.

For a more detailed analysis of the promotions, you have implemented you can also go to Admin -> Marketing -> Promotions -> Your promotions and check the Stats section. Have the information sorted by different criteria (see the dropdowns on the right) in order to get a full understanding of the results of the promotions.

Kick-starter

What is Kick-starter

We know that many restaurants have a list of existing food clients who may have ordered offline or over the phone, prior to the restaurant implementing an online ordering system. The existing clients gave their phone numbers or e-mails to the restaurant especially to get notified about new ways of ordering, menu changes, special deals, closed for holidays, etc. 

With the help of our system, restaurants are able to use their existing client database for promotion purposes by importing contacts (e-mails and phone numbers) and inviting them to order online. 

The import feature resides in the Kickstarter section->Invite clients to order online->Your invitations: 

You can choose between sending e-mail or SMS invitations, like this:

Please note that:  

  • The “First buy promo” of the Kick-starter module is not subject to the limitations of the Promo engine (free service), which means you can run it together with one of the type of promotions from the free service;
  • Sending e-mails is free of charge from our side, however, sending SMSs has a variable cost.

Once you have gone through all the steps of the setup and have sent the invitations, you can go back to Admin -> Marketing -> Promotions -> Other promotions to preview a Kick-starter promotion, edit it, see the number of times it has been used.

For more information on how Kick-starter works and what are the benefits/costs, please consult this article: “Kick-starter – functionality and costs”, which you can find in Knowledge Base -> Restaurant Setup-> Promotions and campaigns.

Autopilot Selling

 

What is Autopilot Selling?

Autopilot Selling is a service that helps you drive sales and customer loyalty by sending automated messages via e-mail and SMS. It comes with a set of pre-built campaigns that target your clients, based on their purchasing history.

How does it work?

Once you activate the Autopilot service, you can customize and enable your campaigns. As long as Autopilot is active, it segments your clients based on their last order date and total number of orders. That’s how it knows who your most recent clients are, who ordered most often, and who is slipping away.

Every day, Autopilot watches over the client segments and delivers the appropriate messages:

  1. It sends the “Encourage second order” campaign 7 days after a client placed the first order.
  2. It sends the “Cart abandonment” campaign after 1-2 hours when an order has been started and not completed.
  3. It monitors the clients’ last order date and starts the “Re-engagement” campaign when the client starts slipping away.

Where can you find the service?

You can find Autopilot Selling in admin, under the Kick-Starter section. 

There are 3 Autopilot campaigns available:

1. Encourage second order

  • Recipients: Clients that have recently placed their first online order
  • Message type: e-mail and/or SMS
  • Timing: 7 days after the first order is placed

2. Re-engage clients

  • Recipients: Clients that did not order in a while*
  • Message type: series of e-mails and/or SMS
  • Timing: The campaign starts as soon as the client is identified as slipping away. The campaign stops as soon as the client orders again.

3. Cart abandonment

  • Recipients: Clients that started an order and didn’t finalize it
  • Message type: e-mail and/or SMS
  • Timing: 1-2 hours after starting an order

Please note that when we send these campaigns, we don’t always use both e-mail and SMS. We might send only one or another, depending on the clients’ response (orders generated and unsubscribe rate).

How much does Autopilot cost?

With Autopilot, you only pay if it brings results.

We charge a 10% conversion fee on the total value of each order that was placed as a result of the Autopilot program, regardless if you will accept, reject, or miss the order. The orders that you generate organically, or as a result of other marketing efforts are not subject to such a 10% commission charge.

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For more information about Autopilot please consult the article
“Autopilot selling – functionality and cost”