So the advantages of online food ordering system are multiple.
No matter how good you are, offline ordering has limitations that do not exist online. Here are some examples:
4. No misunderstandings and no frustrations
One of the biggest issues with phone conversations is that misunderstandings can happen quite easily.
Usually due to the noise, either in the restaurant or on the other end of the line, all it takes is one simple mistake to compromise an order and frustrate a customer.
With online ordering, all preferences are specified directly by the customer, so there is no room for confusions or misunderstandings.
5. Online food ordering is opened 24/7
Your restaurant might not be opened 24/7, but your online ordering system surely is. And it can help you make money even while you sleep.
By using an online food ordering system, you give your clients the flexibility to place the orders whenever it’s most convenient for them. Even if that happens outside your business hours.
And this can help scale your order size considerably. Because they can easily choose to schedule a preferred pickup or delivery time within your working time.
And so, when you open, you already have a to-do list to review and to start acting on.
6. An online menu is simpler to manage
It is much easier and considerably cheaper (or even free) to create and maintain a great looking menu that will impel your customers to order from you everytime they see it.
Not only do you get rid of the burden of printing and relieve yourself of the printing fees, but you also gain a great deal of flexibility in changing the menu whenever you want.
Plus, you can easily…
- Test different placements of your dishes in the menu to see which ones entice diners the most,
- Set up daily promotions,
- Or advertize in-stock food items with limited shelf availability.
Moreover, with a great online menu and a customer configuring the order online himself/herself, up-selling just happens 🙂
That means that if they see the dessert page, they’ll also add that to their order, alongside their favorite main course.
According to NPR, online clients tend to spend, on average, 4% more money.
7. Less hassle for you
Customers can order very quickly or can take a very long time to decide. No longer an issue for you. Switching the focus from offline ordering to online ordering means less hassle on handling undecided calling clients and the staff time lost in the process.
And that means significant money savings for YOU.
And if you do it like a pro, you can eliminate even the follow up calls. With an ordering system like ours, the order confirmation is received by the client in real time.
So there is no reason for you to waste your time calling them back to confirm their order.
As for the costs of online ordering itself, good news: this comes for free for both the client and the restaurant.
For example, our food ordering system is completely free. There are no commission or setup fees. It’s just as breezy as a tropical dream.
All you need to do is connect it to your website or Facebook page and start converting your prospects (those who just browse around) into actual paying customers.
If you’re thinking that a food portal would be more appropriate to start with, well… it depends. There are advantages and disadvantages you should consider.
In a nutshell, don’t let your business slip-away from you, hoping that “others” will take care of it better than you can.
No matter what you do, make sure you always have a good grip on your operations and clients. Read here our recommendation on how to work with online food delivery portals.
Oh, one last idea: don’t put the wagon before the horse. Think first of what and how you want to sell, then take the time to choose the right marketing for it. Not the other way around.