The food delivery market is changing at an accelerated pace. And as a restaurant owner, being online is the way to go when it comes down to expanding your current customer base & boosting your stream of revenue.
Having an online presence makes you “sparkling visible” to clients who’d otherwise never see an ad or hear about your business, and who would probably never come knocking on your restaurant door. So there goes your foot traffic.
However, building an online presence is just like tapping your customers on the shoulder and storytell them all about your great restaurant.
And when you add to the table an easy-to-use feature, like a customer-friendly online ordering system for restaurants, then you’ve just skyrocketed your chances of boosting sales and increasing your profit margin.
But still, you may ask yourself: “Can’t we just be online without online ordering?” Well yes, yes you can. But then you’d be missing out on this huge cash-cow opportunity.
And why should you let it slip through your fingers?
Restaurant owners around the world who are racing to capture new customers have already jumped on board of the online delivering trend.
People have moved on from ordering offline to ordering online because it is easy, convenient and completely transparent.
They can finally say goodbye to the hustle and bustle generated by the old ways of food ordering.
This is what they want. So then, why not give the people what they want?
So What Are The Advantages Of Online Food Ordering System For Restaurants?
1. It’s just one click away
Today, more than ever, people can easily order online thanks to the smartphones and tablets. Studies conducted by the Interactive Advertising Bureau and Viggle show that about 69% of customers order food online using a mobile device.
Whether on a break, stuck in traffic, or riding the bus, virtually anyone will place an order quickly and painlessly.
In fact, this is a better, and highly desirable alternative to waiting until getting home and placing the order over the phone.
2. It’s fast, easy and comfortable
In a nutshell, your customers choose to order food online because it’s literally at their fingertips.
Virtually anyone with a smartphone can order food online from your restaurant. And according to a Harris poll, in this day and age, millennials (people under 30) are your most important target audience.
In fact, the report clearly states that restaurant dining accounts for 43% of the average family’s annual food budget — and millennials are the driving force behind it.
Over 97% of Millennials actually use their phones for just about anything. And ordering food online falls right into the same broad category.
So using an online ordering system is the easiest way way to allure millennials – probably your most important, sale-generating target audience.
But there’s more. You’ve just found a way to persuade virtually ANYONE from ordering food from your restaurant.
And do you know why?
3. Because it’s visually appealing and stimulating to ALL of the hungry customers
New research from the University of Minnesota’s Carlson School of Management showed that an empty stomach leads to a an empty pocket. Or wallet, as the case may be.
Here’s what Alison Jing Xu, Assistant Professor of Marketing at the Carlson School, discovered at the end of the study:
“Hunger makes us think about seeking, acquiring, and consuming food. The acquisition-related thoughts can spill over and put us in a mode of also getting nonfood items even though they are incapable of satisfying our hunger.”
Another study co-authored by Norbert Schwarz (USC’s Marshall School of Business) and Robert S. Wyer, Jr (the Chinese University of Hong Kong) revealed that hungry mall shoppers spent 64% more money that those who were satiated.
The take? Hungry customers order much more food online. That can be translated into bigger and higher orders and a significantly larger stream of revenue fueling your accounts.
As the saying goes, the first bite is with the eye. So enabling your customers to go online and see the entire menu when they’re hungry pushes them towards ordering more food that they wouldn’t normally order over the phone.
Without actually realizing, you are doing the exact same thing everytime you go shopping and you’re at your hungriest.
So take it from your own shopping experience: when you’re hungry, you tend to buy just about anything that appeals to you, so at the end, you leave with a cart full of food.
So how you use this insight to your advantage?
Well, in layman’s terms, when your customers actually see the menu, they are visually stimulated to order more food items that they wouldn’t normally order over the phone.
And that means bigger and higher orders for you. It is one of the best methods to streamline your business.